Astro

ASTRO Gaming creates premium video gaming equipment for pro gamers, core enthusiasts and their lifestyles.

www.astrogaming.com

Astro Gaming is a kick-ass brand. Working with that team and the super talented folks at Astro Studios was an honor. The company was growing fast and as their Lead Interactive Designer, I was in charge of many tasks including the e-commerce website, a customer service portal, the Astro Gaming Interactive Playbook, and the beginning of an online product configurator. Other design projects included packaging, instruction manuals, product labels, soft goods, trade show collateral, partner pitches, flyers, stickers, brand books, brochures, post cards and business cards.

Astro focuses on User-Focused Design by hitting the tournament circuit, LAN parties and the home of the casual gamer to gather field research. After developing rich personnas, they deliver an experience that starts with the unboxing and ends when you place your headphones down after a 14hr stretch of an unrivaled audio experience.

After several years of hard work, we were acquired by Skullcandy.

Print

There was never a shortage of print projects at Astro. I worked on packaging for the A40 and A30 headsets, MixAmp, and A Star in-ear headset. Bags and accessories required hang tags. I produced signage for our booth at event competitions and trade shows including MLG, PAX and GDC. Other marketing materials included product inserts, sticker packs, postcards, and business cards.

Photography

Some of favorite days were stepping away from the computer and shooting lifestyle and product photography for Astro’s line of headphones, MixAmps, bags and accessories.

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